The Base Motion.

Director

Axel Byrfors

Born i Malmö in the late 80s, Swedish director Axel Byrfors started off writing and directing short films during his college education which later paved
the way to studies at the National Film School (Dramatiska Institutet) in Stockholm. Since 2009 he’s been partly based in Buenos Aires
but is operative world wide. Although Axel had early screenwriting ambitions, he started his professional career directing fashion films and is now a
multitasking director working with commercials, content and fiction.

Apart from work and cooking up various projects on the side, he dedicates most of his free time to private studies and fanatic routines.
To sum it up, Axel can get whiny without a daily dosis of two films per day.

Axels style as a director is diverse and he tends to treat each project with genuineness. He thinks the elements of good directing are boundless and believes
in an adaptive way of approaching each project. Having that said, his favorites are edgy scripts with a lot of storytelling. He has directed wide campaigns for
big brands such as Coca Cola, Mitsubishi, Shell, Philips, Canon, Samsung, C&A and Brahma to name a few.